PTO used to mean Paid Time Off.
Now, it's Posts → Opportunities.

The opportunity that will change your business and bank account is just one LinkedIn post away.

Instant access — replay + complete resource vault

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PTO: Posts to Opportunities — hosted by Deidre Henry, founder of The Sales Loft

Inside the replay

Module 1: (P)rofileYour LinkedIn should be sending deposits to your bank account. Learn how to build a profile that captures someone in 3 seconds.

Module 2: (T)rustPeople buy from people they like and trust. Learn the storytelling framework behind posts that build that trust, spark conversations and generate inbound opportunities — not just likes.

Module 3: (O)pportunitiesThe wins you want are truly one LinkedIn post away. Turn your entire LinkedIn account into an opportunity engine and attract clients, job offers, referrals, brand deals and more.

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After PTO, you'll stop:

Wondering what and when to post
Struggling to bring in clients, sales, brand deals, podcast invites and speaking gigs
Losing visitors in seconds that view your profile
Updating your profile once a year and hoping for the best
Wondering why you're getting likes and impressions but not consistent sales

Here's what you'll walk away with:

A profile that gets chosen, not scrolled past: The step-by-step system to turn your LinkedIn banner, bio and profile into a sales machine that closes clients, partnerships, speaking engagements and more.
Profile → Paid: How to create a headline, banner, and a profile that positions you as the person they need instead of scrolling past you.
The Trust Content Formula: Learn how to write structured posts that tell stories. Build audience trust and position yourself as the expert.
Receiving Mode: Whether you're rebuilding after a layoff or growing a business, you'll have a repeatable system to receive clients, job offers, press and more.

Use LinkedIn to turn your expertise into an income.

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Included With The Replay

The PTO Vault

Every resource attendees got — yours the moment you grab the replay.

📘 The PTO Framework PDF

The full Profile → Trust → Opportunities system in one guide.

🤖 AI LinkedIn Post Prompt Swipe File

12 prompts — each with a template and a real example — to never stare at a blank post again.

✅ LinkedIn Profile Audit Checklist

Walk your own profile like a buyer would and fix what's costing you.

🎨 Canva Banner Template

Branded, editable, and built to make your profile signal authority instantly.

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Sujeiry G. — Author & Creative Entrepreneur (@astrojeiry)

“I forgot how much I have accomplished.”

Thanks to @deidreofficial I went through my very first LinkedIn profile that I created when I began freelance writing. And I am highly impressed with myself. I forgot how much I have accomplished. So thank you Dee for your expertise and for bringing me back to LinkedIn. Because now I remember the woman I used to be and the woman I am becoming again as a creative entrepreneur.

Via Threads

Dr. Anesha Fuller — Educator, Professor & Consultant

Watch Dr. Anesha's story ▶